eight questions to make sure your personal life is in order.
by martin bissett
winning your first client
you know the identity of your first client, and if you buy into you, then there’s a good chance of potential clients being prepared to do so, too.
more: eight questions to hold yourself accountable | experts: what it takes to become partner | where is your next money coming from? | your website promises. do you deliver? | five reasons firms don’t thrive
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this is what we must remember about the purchasing of professional services such as accounting. if your prospective client is a grade a or b style opportunity for your firm, then they are not buying the services you provide per se. the services are the vehicles of delivery; the means to the end.