use their questions to shape your pitch to others.
by hitendra patil
client accounting services: the definitive success guide
you will use very similar fundamental steps to generate words and content to express the value of your client accounting services offering. you will focus on each component of your cas offering to do so, e.g., different content to talk about bill payment services, different for advisory and outsourced cfo services, and so on.
more: five methods to show your firm’s marketable value | seven ways to market your cas offering | 12 cas profitability killers | how to set your firm’s cas pricing | the top cas pricing strategies | cas involves true communication | craft an engagement letter for cas success
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you will also use the “contrast principle” to differentiate between your “usual” services and “cas offering.” marketing cas to your existing clients will be different than marketing cas to your prospects.
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