you’ll engage more and spend less.
by sandi leyva
the complete guide to marketing for tax & accounting firms
hopefully, you are building a list of contacts who have given you permission to email them on a regular basis. this can be done via a newsletter opt-in, free report opt-in or simply a client list.
more: five kinds of small thinking | three questions for the new year | 13 reasons to master consumption marketing | when to talk about fees | take a moment for appreciation | beyond compliance: what more you can provide | boost your cross-selling in two easy steps
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as time goes on, your list will get larger, and many contacts with email addresses you collected years ago may stop interacting with you. as your list grows, you may be charged more to maintain a larger list size. as people stop opening your emails, it can affect the deliverability of all of your emails.
these are the reasons why you should periodically clean your email list.
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