when did you last optimize?
by penny breslin
it’s not just the numbers
the global pandemic has significantly impacted every aspect of business and our society, including digital marketing and how we do business. accounting firms had to pivot and shift their practices to increase their online presence to stay connected with clients, find a way to stay relevant, and increase their client base.
more: marketing? know your goals first | pick your favorite clients | keep the accountants focused on accounting | what do you want advisory services to be? | meet the new bos | why ai is not the enemy
exclusively for pro members. log in here or 2022世界杯足球排名 today.
the pandemic initially muted and almost eliminated traditional marketing, such as in-person meetings, conferences, and other events, and it amplified the importance of digital marketing in growing accounting practices.
many turned to social media, producing more relevant content, increasing their paid ads budgets, and launching webinars and podcasts. digital marketing is here for good, and firms must embrace it to grow. whatever business goals you have, you can utilize several digital marketing strategies and platforms to achieve them and significantly impact the future of your practice or firm.
to read the full article
