go beyond the basics.
by sarah johnson dobek
inovautus consulting
the public accounting marketplace has become an increasingly competitive marketplace. you want to easily win more proposals, but decision-makers are savvy purchasers. no longer do they just talk to one firm; they often talk to multiple firms.
more: four ways to propel new cpas into growing your firm | five better ways to say no | are you solving your clients’ problems? | five ways to grow new service lines | don’t confuse marketing with biz dev | business development and sales aren’t scary
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whether you were referred to an opportunity through your network or the prospect found you through the fantastic interweb, we have six tips to help you be more successful with every swing at the plate.
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