marketing is the totality of your efforts to get additional business.
by ed mendlowitz
call me before you do anything: the art of accounting
i like to wear shirts with my firm’s logo. we have an arrangement with land’s end where we can order what we want from their catalog and have the withum logo applied. it is a very easy process.
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when i had my own firm we let staff freely choose what they wanted from the land’s end catalog, and we ordered it for them. it shows pride in the firm, is a walking billboard advertising your firm, and presents an appearance of a “together” firm. it is a low-cost method of promoting your firm and strengthening your brand and culture. in instances in which clients asked for shirts, we willingly provided them. there are other vendors, including local suppliers, and this is not restricted to land’s end.
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