never tell them it’s “client accounting services.” here’s why.
by hitendra patil
client accounting services: the definitive success guide
i recently spoke with an experienced cpa who has been very keen to expand the firm’s client accounting services practice. i told her, “if your firm’s website and marketing material states you offer ‘client accounting services.’, you’d want to rewrite that content, like, immediately.”
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she was utterly puzzled and asked:
“but cas is vital for the future of accounting firms, and you wrote the profession’s first book on cas, so why are you now saying so?”
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