also: seven covid-driven client needs.
by hitendra patil
accountaneur: the entrepreneurial accountant
when you are the key person to make things happen at your firm, you want to invest as much time in “business development” (not just marketing and sales) as humanly possible. your firm’s growth will make you feel that producing and delivering your services is an essential core business function for you, but some of it is not.
more: how to create your firm’s cas team | technology and your cas clients | top five cas killers and how to overcome them | 21 ways to adjust your practice in 2021
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freeing up yourself to spend more time focusing on the things that add value to your practice and help set it apart from the competition is the most essential differentiating growth strategy you will ever deploy. the same principle applies to your experienced, talented staff.
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