don’t just go through the motions.
by steven e. sacks
the new fundamentals
cpa firms that seek to position themselves for the future must be brutally honest and self-aware. they might normally start with a top-down or bottom-up analysis of their operations. one tool that has been around forever is the swot analysis.
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swot stands for strengths, weaknesses, opportunities and threats. there are benefits to this tool because it serves as a motivator to examine a situation (e.g., operational, cultural, financial), assess core competencies and capabilities, identify the need to (and key drivers of) change and enable – if conducted correctly – an organizational cross-section of input and insight.
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