four questions to ask yourself first, plus 10 more things to know.
by marc rosenberg
cpa firm growth: keys to practice development
many firms struggle with revenue growth for many years and then, reach the point when reality sets in: the partners recognize they don’t have the skills or the desire to be active and effective at business development.
more: how and why to hire a marketing director | marketing plans and why you need one | working business development into your day | how marketing systems produce business growth | 6 keys to developing new client prospects | protect and grow existing clients | 19 takeaways from the history of cpa firm practice development
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many of these firms decide to hire a marketing consultant to jump-start their marketing and get them on a path to growth.
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