how to convince journalists to share your message.
“either write something worth reading or do something worth writing about.” – benjamin franklin
by steven e. sacks
the new fundamentals
we are constantly frustrated by how much email enters our inbox daily.
more: have a real-life conversation | exchanging knowledge has no downside | political correctness or just common courtesy? | syncing up for the covid era | profit is not a mission | confronting leadership: not such a bad thing | new opportunities for a ‘new normal’ | is trust elusive?
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but think about reporters and editors; they will receive hundreds of news releases every day.
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