re-thinking today’s firm with five global leaders

are you building a cathedral or merely breaking stones?

//www.g005e.com/store/2020/08/05/5-firm-leaders-on-how-covid-19-is-changing-their-thinking/
new imperatives, from the u.s. to spain, australia, and back: mcconnell, fay, tomasi, and majchrzak.

by bill penczak

the combination of the summer doldrums and the covid shutdown has provided some firm leaders pause to get in touch with their right-brainedness.

more marketing in the covid era: 5 things your firm should do differently this summer do you have the guts to beat the covid crisis?how to inoculate your firm against covid competition‘found money’ delights clientsdon’t buy a rolodex, buy a processthe three r’s for beating the corona crisis6 reasons why your marketing sucks |

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these are difficult times for the economy and the industry, and while some firms hope to return to the good old days, covid and other societal changes may cause a long-overdue sea change in the accounting industry, which has been doing the same thing the same way for more than 100 years.

sometimes it takes a catastrophe to spur fundamental change, and that’s what we’re seeing today.