plus: how to get past your aversion to sales.
by marc rosenberg
the rosenberg practice management library
as with just about anything, people can be taught business development skills if they study hard, apply themselves and, most of all, have a healthy, positive attitude toward bringing in business.
more: how marketing systems produce business growth | 14 marketing activities needed now more than ever | now is the time to activate your referral network | the 4 marketing disciplines | why you have to kill the old paradigms | are you ready for the great disruption?
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“can people be taught practice development skills?” in 20 years of consulting to cpa firms, we have been asked this question hundreds of times. the answer, most certainly, is “yes.” note, the question is not “can people be taught to be rainmakers?” the answer to that question is mostly “no.” there is a big difference between being a rainmaker and learning business development skills.
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