combining new sales with upsells is a more reliable strategy.
by ty hendrickson, cpa
“grow your practice without having to add any new clients!”
i seriously gasped when i saw this headline recently. i thought to myself, “really? what kind of advice is this?!” i had to read this story to find out just what the author was suggesting and how this could be a good long-term strategy for anyone.
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as i read through the article, i was secretly hoping to learn some magic bullet or new idea that would make growth easier on so many people who do not like sales. however, as i continued to read, i became more and more anxious about the strategy that was suggested.
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