welcome to profession 3.0.
by marc rosenberg
the rosenberg practice management library
many firms today seem to believe they can simply buy their way to growth. in other words, if they just figure out what the “right” marketing strategy or the “right” business development initiative is, they can simply write a check to fund those programs and growth will happen in and of itself.
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unfortunately, this does not work in the real world, including cpa firms.
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