after profitable years, here’s where to invest.
by carl george
the rosenberg survey: national study of cpa firm statistics
for the most part, it was a very successful year. profitability improved enough that allowed partners and employees to share in the increases, and ample allocations were made for investments, primarily in personnel benefits and technology. growth in net fees ranged generally from 5-9 percent, so many firms are experiencing top- and bottom-line growth.
more from the map survey: 2019: why small firms shun mergers | 2019: using m&a to launch consulting | 2019 trends: client service changes | staff policies improve, but not mentoring
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there are three trends developing that will benefit firms for many years to come: