advisory services crop up in a couple of ways.
by carrie steffen
the rosenberg survey: national study of cpa firm statistics
we’re seeing what i would call cautious optimism. optimistic because we’ve had a relatively good growth year for most, but cautious because firms are struggling with the question of how to sustain that growth and remain relevant in a changing environment.
more from the map survey: 2019: expect more alliances | 2019 trends: client service changes | 2019: shifts in hiring & office space | 2019: firms grapple with change | staff policies improve, but not mentoring
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merger activity continues at a steady pace, with some firms looking at non-cpa firm mergers, such as cybersecurity firms, in response to the relevancy issue.