by domenick j. esposito
8 steps to great
all partners and partner candidates in small and midsized cpa firms are very aware that they need to originate new business each and every year. some are very successful at this aspect of the business; others not so much.
more on strategic planning: 8 steps to small firm survival | don’t have partner candidates? whose fault is that? | how partners fail | is it time to manage your receivables like a real business? | mine vs. yours vs. ours
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many of those who are not very successful at originating new business haven’t developed the necessary skills to be effective at it. as a result, it isn’t an awful lot of fun.