dump “differentiation.” embrace profitability.
by frank stitely
the relentless cpa
there are only two ways to succeed in a commodity market: 1. differentiate or 2. get really efficient.
more: the cure for commoditization | ruthlessly efficient workflow management | the annual tax meeting is dead. clients killed it.
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if you’ve been drinking the kool-aid from industry consultants who have never worked in cpa firms, you’ll likely choose differentiation. when you differentiate, you get paid what you’re worth – at least according to these experts.
but let’s take a closer look.
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