don’t just report numbers; help clients see the big picture.
by ed mendlowitz
call me before you do anything: the art of accounting
my father’s largest client was a luggage manufacturer with a national brand sold in specialty luggage stores, but not in department stores.
more: it’s not always about the money | perception becomes reality | call me before you do anything | the value in value consulting | the making of a consultant | learning to delegate: slow is faster | a cpa looks back across the generations
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he did this because he wanted to maintain the selling price, did not want discounting and felt his customer base would be more loyal if they did not compete against the larger stores’ discounting policy. he was very successful and very profitable, but probably not as large as he could have been had he had the volume that department stores would have provided.
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