this is a job for your line partners, not your marketing department.
by august j. aquila
price it right
as one who has been on the inside of accounting firms as a partner and marketing director trying to implement such concepts as client centricity, i can honestly say that most marketing and management concepts are easier said than done.
more: tomorrow’s leader in 9 bullet points | checklist: 18 essential steps to effective billing | how to get partners to accept a new pricing philosophy | 12 pricing factors beyond cost | how utility and value affect pricing | understanding the product pricing life cycle | 4 ways a production orientation can harm a firm
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when it comes to clients, many partners think they know what their clients really want, but in reality they scarcely do. in short, most client-centric service strategies produce neither the “wow” factor nor the profits.
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