part of it is bringing people together.
by jody padar
from success to significance: the radical cpa guide
if we are going to be acting like product managers, we really need to know what they do. the best place to start is defining product management.
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according to steven haines’ book “the product manager’s survival guide,” product management refers to the holistic management of products and portfolios – from the time they are conceived to the time they are discontinued and withdrawn from the market. in essence, it’s the business management of products. product management can also refer to the organization that serves to lead and integrate the work of people from other functions.
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