one is a tool, not an end itself.
by domenick j. esposito
8 steps to great
there is a wide chasm between talking about value and making your firm a value-based-firm (“vbf”). the first step in transforming your firm from just another accounting firm to a vbf is to develop the strategic framework that will consistently deliver value to your clients.
more on strategic planning: mine vs. yours vs. ours | pitching vs. pursuing | the top 11 reasons cpa firm mergers fail | growth: the difference between the disruptor and the disrupted? | m&a: sometimes bigger is better | what a value proposition truly is (and isn’t) | does your firm need an independent executive committee member? | 10 ways to link compensation and strategy
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there have been tons of articles written about strategy, its importance and multiple “how-to” models. in many articles, the discussion focuses on creating that “killer” strategy that will propel your firm to stardom and unlimited profits.