checklists: 7 benefits and 4 ways to create content.
by sandi leyva
the complete guide to marketing for tax & accounting firms
one of the most overlooked marketing channels for accountants is a newsletter. the newsletter first started in print at regional firms.
more small firm growth strategies: technical aspects of video and youtube | why cpas need video | make google adwords work for you | make the most of trade shows | track your online reputation | partnering: referrals on steroids | measure client retention … against yourself | take your client’s pulse | how to determine your ideal client | clients need advisory services more than they know | 10 tips for more energy this tax season | marketing vs. sales and how to plunge in
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some cpa firms have not changed much and still cling to their printed newsletter. we suggest you send an email newsletter and optionally send a printed newsletter once or twice a year if your clients are used to it.
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