checklist: the essential tools – made simple.
by sandi leyva
the complete guide to marketing for tax & accounting firms
how you shoot your videos depends on what tools you need.
more small firm growth strategies: why cpas need video | how to schedule social media content | the 5 c’s of successful websites | speaking: how, where and getting leads from it
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the most important thing in all of this is there are two sets of skills:
- shooting the video – this is closer to presentation skills than anything else
- editing the video – this requires some creative experience and the right tech tools
big tip:
you don’t need video-editing skills if you are doing screen capture or even talking heads. it’s much easier to keep shooting takes until you get it right than it is to do complex video editing.