create bundles for each service line.
by august j. aquila
price it right
this is where the rubber meets the road. the future of pricing professional services is making the move to value pricing.
more: 5 ways to get clients to accept a new pricing philosophy | how to get partners to accept a new pricing philosophy | 12 pricing factors beyond cost | 13 questions about providing value | how demand affects pricing | how to shift from production to marketing orientation | how traditional fee methods hurt firms
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while you may want to make it an option for your firm, i strongly suggest that you make it the option. i know from experience that value pricing is better than billing for your time.