don’t just anticipate questions, plan for them.
by august j. aquila
price it right
once your partners are sold on a new pricing philosophy, you will need to communicate it to your clients.
more: how to get partners to accept a new pricing philosophy | preparing to change pricing philosophy | ethical issues in pricing | how utility and value affect pricing | understanding the product pricing life cycle
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there are five ways to get clients to understand and accept the new pricing methods. each of these methods is discussed below.