plus 4 components to build credibility.
by sandi leyva
the complete guide to marketing for tax & accounting firms
the power of a website over many other marketing methods is its potentially enormous reach. when you can market to many people at a time, your costs are generally greatly reduced.
more small firm growth strategies: how to maximize online profile sites | make the most of trade shows | track your online reputation | partnering: referrals on steroids | measure client retention … against yourself | take your client’s pulse | how to determine your ideal client
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for accountants, their website is one of the prime ways to get business without having to do much interaction. if you’re highly introverted, you may not like serving on committees and attending networking events. if that’s the case, then it’s all the more important to work on your website and maximize its message.
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