first steps in developing a pricing strategy.
by august j. aquila
price it right
after demand, perhaps the next most important factor affecting a cpa firm’s pricing policies is competition.
more: how demand affects pricing | understanding the product pricing life cycle | 4 ways a production orientation can harm a firm | price to get the maximum fee | 7 issues in partner retirement planning | 5 ways to keep your edge | the toughest job in the world: managing an accounting practice | how to become the firm of choice
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as clients and prospects become more educated about cpa firms in their market, more sophisticated about the services offered and more cost-conscious, pricing becomes more important and more firms are beginning to stress the price of their services, especially in competitive request-for-proposal situations. intensive price competition in most professional service industries is now a way of life, from hotels to airlines, from car rentals to telecommunications and from law firms to cpa firms.
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