how to increase lead generation, conversion and retention.
by rob nixon
most accounting practices have a zero-based lead generation (or new inquiries) strategy, which means they do nothing. new clients just “appear,” typically via referral.
more on strategy: change is on the horizon | do your clients want more? | the bizarre habits of accountants | 12 traits of a better you | how to calculate a value price | boost efficiency and your bottom line | 4 sales systems and some secret sauce | marketing objectives determine marketing amount | rewards go far beyond money | what it means to be a real-time accountant
exclusively for pro members. log in here or 2022世界杯足球排名 today.
nothing wrong with getting referrals from existing clients. in fact they are the best quality leads you can get – free and credible.
to read the full article
