do your clients even know you want them to share your name?
by sandi leyva
the most popular way to get clients is from referrals or by word of mouth.
more small firm growth strategies: measure client retention … against yourself | turn to the abcs for client feedback | use client ‘touch plans’ to stay in touch | build your revenue plan in reverse | 5 fast, easy ways to turn annual clients into year-round clients | best practices for growth: network, specialize, share | how to handle referrals – and how not to
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a referral takes place when other clients refer you to their friends or a business associate passes your business card to a prospect, and the prospect calls you for more information. at the beginning of your career, you may get started with referrals from relatives, personal friends, previous employers or co-workers, or other entrepreneurs if you have been active in professional business groups.
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