when the ‘production’ mindset fails.
by august j. aquila
price it right
there is no quick way to change from a production orientation to a marketing orientation.
more: 4 ways a production orientation can harm a firm | why choose a marketplace orientation? | why value pricing? | solving underperforming or dysfunctional partners | the 3 types of partners you need | how mps can make a real difference
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firm leaders need to embrace this new orientation and reward partners accordingly. to help you evaluate your firm see the table below.
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