do it right and win in 4 key areas.
by domenick j. esposito
it is a myth that pricing is the main reason a cpa firm loses clients or proposals.
more on strategic planning: the importance of m&a culture due diligence | get your money’s worth from non-billable time | stay independent but keep looking upward | ineffective partners and how to address them | the dangers of low-hanging fruit | 10 common leadership traps | expand your national and global geographic reach
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price is a one-dimensional sales pitch – your firm is either the lowest price or you’re not – end of the story and end of the sales pitch.