add product management skills to the mix.
by gale crosley
the next time you’re in a starbucks, conduct an informal survey of the millennials sitting and sipping around you. ask their college major, or the field they’re working in currently.
more crosley: channels, not referrals | technology will solve labor shortages | four-part plan to re-ignite revenue growth | not all fish need audits | the three elements of growth strategy | defining the new business model | the new growth evolution | at the best firms, growth is no accident
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i’d wager that in the time it takes you to order and consume a grande iced coffee or chai latte, you’ll have identified at least three people whose answer included the word “marketing.”
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