when to move past the lip service.
by domenick j. esposito
8 steps to great
several of the top 50 cpa firms, particularly the larger ones that derive a majority of their revenues by providing recurring attest services that add integrity to financial statements and reduce the cost of capital, emphasize that they are trusted business advisors providing forward-thinking solutions to their clients.
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as examples, here are excerpts found on the websites of four cpa firms:
- “we are more than accountants, we are trusted business advisors”;
- “our role is to be trusted advisors….”; “
- our mission…serving as a trusted business advisor to our clients”; and
- “we believe a true business advisor always protects a client’s vital interests.