best practices for reaching people on the go, including goal setting, advertising, tailoring ads and kpis.
by becky livingston
the accountant’s social media handbook
with the rapid increase in mobile use, it can be challenging for cpa firm owners to reach their audience.
more on social media: how to use social media analytics | what ‘social sentiment’ is and why you should care | what a ‘community manager’ does | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals
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the first step any firm needs to take is to make sure their website is mobile-ready and responsive. in doing so, your search on mobile will be easier to find and will state it’s a “mobile-friendly” site, which encourages mobile and tablet searchers to click.
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