plus some reminders about community management.
by becky livingston
the accountant’s social media handbook
sentiment adds important context to social conversations. without it, measurement of mentions alone could be misleading.
more on social media: what a ‘community manager’ does | how social media affects seo | social media campaign 101 | why use social media for marketing? | write headlines worth sharing | who is your customer? | what to say on social media | determine your target audience
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if you were measuring mentions for your firm’s new service line, you might assume a surge in mentions meant it was being well received. after all, more mentions = more people talking about the product.
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