content is king and context is queen.
by jody padar
the radical cpa
most professionals speak and/or tweet above their audience. they don’t realize whom they’re talking to.
more on radicalism:narrow your social focus | why transparency matters to clients | how to become a social business | the cloud is your starting point | 10 questions to prepare for radical change | radical firms embrace 4 values | radical or complacent? you choose
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when you’re producing content, it has to be driven at the consumer level, not at the “other professional” level.
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