by becky livingston
community managers and a brand’s social media team will listen to conversations taking place on social media and look for opportunities to participate and engage customers and prospects.
more on social media: what someone else’s influence means to you | what a ‘community manager’ does | how to build a strong landing page for an accounting firm | how to set up a social media plan | diy design for social media | tailor content to social media platform | how to track who’s clicking your links | which social media should you use? | how social media works with accountants’ top 5 marketing goals
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it’s important – and helpful – to conduct social listening to: