don’t take on more than you can do well.
by becky livingston
when done well, social media management should not take up all of your time. however, it’s not a set-it-and-forget-it process either. consider the amount of time you plan to spend on social media – and be realistic! in some cases, social media management and community managers do this full time.
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but they are overseeing multiple brands and interacting with a variety of audiences throughout the day. in some cases, they are also doing the research for new posts, content development and analytics.
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