$26 billion worth of strategic insights for accountants

https://cpatwpe.s3.amazonaws.com/cpatrendlines/wp-content/uploads/2016/09/microsoft-linkedin-conference-call-announcement-2016-06-13.pdf
download microsoft’s pitch deck on the linkedin deal (pdf)

this isn’t just news. it’s a business lesson in three parts. 

by hitendra patil
accountaneur

microsoft announced that it is buying linkedin for a colossal $26.2 billion—cash. what’s the message to the accounting profession? the value of the “professional network” isn’t in the number of its members, but the combination of the buying and the influencing power of linkedin members. the whole is greater than the sum of its parts.

more for the entrepreneurial accountant: the three gears that drive success in the accounting business   |  the words that will change your future  |  a declaration of independence for accountants  |  brexit worries?  worry more about cexits, texits and pexits  |  linkedin launches accountant-for-hire service  |  4 pillars of future firm foundation  |  ‘uberizing’ means more than technology  |  you don’t think technology helps get new clients?

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take a look at how microsoft and linkedin look at the deal (pdf). while microsoft is paying $26.2 billion (including net cash) to buy linkedin, it believes the total addressable market of its linkedin purchase is $315 billion.