today any firm can compete and win against the world’s largest firms.
by domenick j. esposito
8 steps to great
even these days – or, especially these days – there is room in the cpa firm market to build a powerful mid-market sustainable brand and, yes, potentially the category killer.
more from domenick j. esposito: the cpa success formula: ties that bind | 8 steps to great: the vast new opportunities for smart, aggressive firms | and more…
the opportunity is there for the taking.
but you need to focus on what matters if you want to “run with the big dogs.”