bonus checklists: 32 aspects of a marketing budget. 16 ways to establish name recognition and credibility. plus leading cpa firm specialty services and industry niches.
by marc rosenberg
cpa firm retreats
what’s a commodity?
evian – naïve spelled backward
starbucks – premium coffee – “it’s beans and water!”
lettuce – put it in a bag, cut it up, wash it, put in croutons, packet of dressing…
more on retreats: why create a marketing plan? | thinking of merging? discuss it at a retreat | how to take action after a retreat | 12 simple rules for a retreat | leave your retreat with a to do list | every retreat needs a leader, but who? | retreats are no place for clowns | who should participate in a retreat? | retreat logistics: how long, what kind? | what should cpa firms discuss at retreats? | why do cpa firms conduct retreats?
if companies can take these commodities and turn them into premium products, why can’t cpas?
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