bonus checklists: checking first impressions, reducing risk, putting a face on your practice.
by sandi smith leyva
the accountant’s accelerator
change is hard on all of us, and there’s no exception when it comes to new customers taking a first step to do business with you.
the question is, how can you make it easier for clients to get through that change so that they will do business with you?
more on small-firm growth strategies: 5 cures for the summertime blues | design your business around your strengths | two daily rituals: focus and measure | 5 cool ways to streamline data sharing | how to calculate your ‘opportunity number’ | 5 things you know that clients don’t | 8 must-haves for a prospect kit | how to work the same hours and make more money | take advantage of 4 key marketing strategies | four ways to stop leaving money on the table
the key is to be as approachable as possible, and here are some tips to do that.
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