5 mistakes to avoid when seeking new clients.
by sandi smith leyva
the accountant’s accelerator
if you’re a sole practitioner or small-firm operator, you’re probably very good at what you do – or you wouldn’t be in business today. but when it comes to marketing and selling yourself, well, many of us didn’t voluntarily sign up for that part.
more on small-firm growth strategies: when your business card works against you | 10 ways to ruin a website | 4 steps to weather any economic storm | want to be stress-free? use your strengths | ‘time problems’ don’t exist | could you use more energy this tax season? | 15 items for your ‘business bucket list’ | 3 ways to plug your firm’s money leaks
as a matter of fact, some of us are resisting – kicking and screaming – marketing ourselves. so no wonder, for some of us, business is slow or not growing at the rate we’d like.
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