developing a growth strategy is easy. getting it right is not.
gale crosley, a growth strategist for cpa firms, explains that successful expansion plans require at least three critical elements: (1) identify the right set of services (2) for a needful target market (3) delivered through the appropriate distribution methods.
sounds simple, right? no.
but, she says, “when you hook a service to a channel to a target, and you get exactly the three digits right, then all of a sudden you pop open the strategy and that’s how you get great growth.”
more from this interview: