change happens.
the world is changing faster than many cpa firms can keep up with, according to gale crosley, a growth strategist for cpa firms.
“a lot of firms are trying to use yesterday’s business model on tomorrow’s problems,” crosley says, describing a tectonic shift from the old, locally based, referral-driven, generalist model of getting new clients to a new model that bypasses referrals, crosses international borders, hones in on specializations and is powered by cloud technology.
in addition, she says, firms must evolve from the “individual contributor with a book of business” (read: lone ranger rainmaker) to a “leader-driven,” “team-based” organization chart.
the firms that understand these changes are already ahead of the game. the rest are playing catch-up.
