why accounting? your clients want to know

“people don’t buy what you do, they buy why you do it.”

by hitendra patil
pransform, inc.

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we are used to getting asked “what do you do for living?” but when someone asks “why,”we have to dig deeper to answer that question.

celebrity author simon sinek wrote a revolutionary book called “start with why.” he says, based on complex research results, “people don’t buy what you do, they buy why you do it.” he further adds – “those who know their why are the ones who lead.”