plus, five more essential pieces to the profit puzzle.
by marc rosenberg, cpa
author of “what really makes cpa firms profitable?”
i want to de-bunk a myth about niche marketing. many cpas that i have talked to think that niche marketing means that most, or all of their business, needs to be in their niche.
related: practice development is no longer an optional activity • 10 good ways the achieve partner accountability • pick your partners right to begin with • the first nine questions your partner team needs to embrace for optimal profitability • profitability and the value of strategic thinking • the five essential building blocks for creating a strong accounting firm • the seven signs of great leadership in a cpa firm • compensation issues for the new managing partner •
they think they will have to stop being generalists or will have to give up all their clients outside the niche. this is absolutely not the case.
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