you may be value-billing but don’t know it [video]

here’s how to find out.

don’t try to tell terry putney, ceo of transition advisors llc, your firm isn’t ready for value billing. in this video clip, he answers: you’re already doing it; and you’re probably doing it wrong. we caught up with putney at the cch 2011 users conference.

see ron baker’s comment below.

posted on november 9, 2011

terence putney

about the author

terrence e. putney, cpa, is ceo of transition advisors, a mergers-and-and-acquisitions broker for cpa firms. terry has more than 35 years’ experience in the cpa profession. for six years, he served as managing director - mergers & acquisitions for rsm mcgladrey, the country’s fifth-largest accounting firm and held several executive posts with its corporate parent, h&r block. at rsm, he structured and negotiated numerous deals resulting in the acquisition of accounting and consulting firms ranging in size from sole proprietors to multi-state firms with hundreds of staff and professionals. prior to joining mcgladrey, he served as managing partner of donnelly meiners jordan kline, a 60-person cpa firm in kansas city.

terry believes it’s imperative that practitioners have a clear understanding of their objectives when pursuing a sale of their practice or the merger with, or acquisition of, another practice. “i've seen deals not work or not materialize because one of the parties to the succession plan had not thought through what they really wanted to accomplish. transition advisors will make sure the approach to executing your plan will meet your objectives. because we are consultants and not brokers, we can be much more flexible in helping a firm succeed with its transition plan.”

click here for more by terence putney

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